Advertisements

So, this advertisement i belive is pretty unique and very effective. At first, one would think that this would appeal to women who drink. They have an attractive woman sitting in a martini glass half-naked. Vodka also tends to be a drink that women mostly drink, therefore it is right to assume that it is directed towards them. I got the idea that the woman being able to fit into the glass was a very important part of this advertisement. Women in today's society are very conscious about their appearance. Seeing this woman who is able to fit into a martini glass maybe implies that she is tiny in size and sexy at the same time, therefore in drinking this drink, another woman will gain this appearance, or at least feel this way. The twist in this advertisement though is that it also will appeal to men. Men focus quite a bit on how a woman looks to be attracted to them. If they saw this ad and got the idea that buying this drink would give their girlfriend, or wife even, this look, then they may end up buying this drink for them. She is young, sexy, and flirty. One of the most important propaganda techniques used these days is in fact sex appeal. It is just a part of today's society and it works very well for both genders. The background colors also give the advertisement a very seductive look. The devilish, almost satan red could resemble sex and a club scene almost. Just another attraction.